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Resources Company Login See my leads BlogB2B Sales Conference Lead Generation: The Simple 5-Step Plan for Success 04 September 2020 by Anna Crowe 9 min read The Exact Steps I Used to Get a 49% Response Rate From Leads at aConference I Didn’t Even Attend Table of contents Why you should focus on cameroon number dataset conferences to generate leads The 5-step plan to generate leads from conferences Step 1: Set your success criteria Step 2: Reference attendees with your ICP and buyer personas Step 3: Set appointments with qualified attendees Step 4: Break your prospects’ guessing machines Step 5: Follow up fast Conferences are a medium for social lead generation, promotional pens that you’ll never use, and a legion of lanyards attached to lurching attendees who’ve overindulged the night before.
.. Jokes aside... I love conferences for lead generation because you get to learn emerging industry information, develop meaningful relationships, and generate high-quality leads. Given the opportunity to attend, I don’t easily turn down the conferences. For me, conference lead generation is where it’s at. I’ve met great people and generated thousands from B2B sales, all thanks to the social connections I’ve made at conferences.
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