For example if customers are looking
for some kind of help, and salespeople are there to guide and help them, it will increase their satisfaction level. 6- Immediate feedback The main benefit of personal selling is the immediate feedback after delivering the company's promotional message. However, experienced salespeople know whether or not a customer shows interest at the end of every personal, face-to-face sale. 7- Promotional tools When we talk about personal selling, it includes many promotional tools such as advertising, sales promotion and promotional advertising. A marketing and advertising campaign only spreads awareness, while a personal selling approach emphasizes the marketing message.This way, it covers all the drawbacks of marketing anDisadvantages of personal selling 1- High turnover rate When we talk about the job of sales people, the turnover rate is very high in personal selling. When salespeople leave their jobs, they leave the company with phone number database nothing. However, the company ends up not having a sales representative to answer customer questions. The company takes a lot of time to hire and train new people. 2- Training cost When it comes to training sales staff, it is very expensive. Some of the training expenses are; Call and mobile phone fees, healthcare, salaries of trainees, delegate trainers, training equipment, meals, hotel accommodation, and travel expenses. In addition to fixedways such as improving the company's image and gaining more clients.
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They will help you achieve sales goals, and the company will be able to maintain its market share and profitability. Customer satisfaction is higher in personal selling. 3- Customer confidence If sales staff have good presentation and communicationd promotional campaigns . When you combine both marketing and promotional campaigns with personal selling, the result is amazing. 8- Show details It is possible to include all the details of the product/service in the few minutes of the marketing/promotional advertisement. Especially television advertising has many limitations. However, sales staff have the option to provide a detailed message to customers and how the product helps customers. 9- Personal attention Propaganda and advertisand variable costs.
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