Amazon boasts two crucial strengths
Google is the gatekeeper to everything online—except products.The company can’t do much about consumers’ increasing preference for beginning their product searches on Amazon. What it can do is worry less about connecting advertisers to consumers when they’re actively searching for products and focus more on turning key touchpoints into opportunities for both discovery (top of funnel) and sales (bottom of funnel).google-vs-amazon-discovery-ad-placementsYou’ll notice that creating a one-stop marketplace (read: Amazon) is only a single aspect of the new Google Shopping experience.While the personalized homepage serves as a data-driven hub for Belarus Mobile Number List introducing users to relevant brands and products, the shoppable placements on Images and YouTube serve as friction-reducing tools for turning prospects into customers. Plus, with the expansion of showcase shopping ads to those same platforms as well as Google Discover, advertisers can fill their funnels and drive conversions all in the same place.
https://www.asiadata.co.uk/wp-content/uploads/2024/02/Belarus-Mobile-Number-List.png
So—why does this matter to you, the ecommerce advertiser? Because your prospective customers are everywhere. They’re consulting Google Images for new ideas. They’re scrolling through Google Discover to find engaging, relevant content. They’re watching YouTube videos to find out what other people think about the products they might buy. As loyalty to particular businesses becomes, frankly, a thing of the past, initiating impactful touchpoints at meaningful moments makes all the difference.
頁:
[1]