This works best when colleagues check the text.

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In this phase, you should also define which channel you want to create helpful content for. You certainly communicate with your customers differently on social networks than on your website. If you produce your content directly in the company, you should check the texts thoroughly before publishing for correct spelling and grammar, as well as for language that is understandable and appropriate for the target group.


Ideally, however, you should let professionals do the content creation who will take care of the production of high-quality content or proofreading . Marketing agencies have in-depth know-how and professional copywriters. This ensures that you offer your audience high-quality content. Step 5: Produce content with added value At every point in the content creation process, ask yourself: Does this Phone Number content have real added value for my visitors ? Only if you provide your potential buyers with the right content that offers solutions to problems will you arouse interest and attract qualified leads who, in the best case, will become customers of your company.





Keep an eye on the three phases of the buyer's journey : Buyer journey phases In the awareness phase , your sketched persona realizes that she has a problem and begins to look for a concrete solution. In doing so, she comes across detailed information that offers various solutions to this specific problem ( consideration phase ). In the decision phase , the buyer persona finally weighs up which of the proposed solutions is the right one and makes a purchase decision.