The basic rules that will help your website position higher in search results include. Creating content in accordance with principles - taking care of appropriate formatting i.e. optimal paragraph length readable font size H headings meta descriptions use of key phrases as well as the uniqueness of the created content. These are all methods that not only make viewing the offer more comfortable but also help you achieve a better position in search results. Regularly adding new content - allows you to expand your website but also affects the perception of your brand as an expert in a given field. Remember not to describing the offer.
Instead you can create a blog where you will answer every question that bothers your client while including content with appropriate phrases thanks to which you will ensure a high position in the search results. Creating evergreen content - otherwise known as evergreen content photo retouching that does not become outdated even after a few years. They can be created for virtually any industry but you should also remember to update them from time to time.
Ensuring the speed of the website - all graphics videos but also texts on your website should "weigh" as little as possible to prevent a situation in which the user is forced to leave the website because it loads too slowly or completely fails. Taking care of UX - the usability of the website is extremely important because it mainly determines whether the customer will stay on it or decide not to read the offer. It is a combination of a friendly interface intuitive navigation ease of use and overall user comfort. Creating a Company Profile in Google - this is one of the most important elements of local positioning.