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Use reporting tools to unify data across platforms Understand cookie consent banners Explore emerging adtech opportunities Lean into personalized ABM campaigns Invest in a mature tech stack SEO trends Key Takeaways Optimize for AI-powered SERP landscape Provide a unique angle for addressing search queries Lean into MOFU content to expand search territory *Insights from Jordan Duras, WebFX’s Senior Internet Marketing Consultant & Performance Support Operations Lead 1.

Optimize for AI-powered SERP landscape It’s no secret — artificial intelligence (AI) will impact the Belgium Phone Number Data future of digital marketing in 2024 and beyond. With the rollout of Google’s Search Generative Experience (SGE), AI-powered search aims to help searchers better understand and make sense of information online. AI-powered snapshots, like the example below, give searchers quick overviews and serve as jumping-off points for exploring more info. sge result for how long to cook salmon As SGE alters the search landscape, Jordan encourages businesses to prepare for more zero-click searches with query answers displaying directly at the top of search results. markup and featured snippet optimization will be crucial for businesses seeking to be the source of AI-powered results.



2. Provide a unique angle for addressing search queries With the rise of AI content, it’s essential to create helpful content that provides a unique angle or approach to addressing search queries. Tap into your team’s experience and highlight the “human side” of your brand by: Showcasing subject-matter expertise Publishing original research Synthesizing data into actionable insights Supplementing content with creative graphics And more Not only does this help your content rank and stand out online, it improves the overall experience for your site visitors. We also recommend regularly refreshing SEO content — every 12 to 18 months or sooner — to keep it relevant and up to date.