Your inbound content can then be adapted and

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Depending on these scenarios, you can plan a set of actions automatically carried out, such as sending a newsletter or an email to offer a meeting to your target. Both in ABM and IM, Marketing Automation allows you to automatically and effectively manage your actions . Content A pillar of Inbound Marketing like ABM, content marketing consists of creating informative and interesting content for your prospects .

In addition to building a connection with your audience, this Chinese Malaysia Phone Number List strategy develops the visibility of your business on the web. If inbound marketing produces generic content for all sectors, ABM offers personalized content. personalized for your ABM strategy! LB ABM strategy ABM and Inbound Marketing: 2 complementary strategies It is not a question of favoring one strategy more than another, but of knowing how to use them both depending on the targets and the moment .




This way you touch the whole spectrum. With Inbound Marketing, you generate high volumes of leads. With Account Based Marketing, you target key accounts and can also penetrate a market vertical. In all cases, it is possible to benefit from the good results of an Inbound Marketing strategy and then implement an ABM strategy. Examples Example 1 : Use IM to target SMB (Small and Medium Business) and ABM for specific large accounts that you want to have as references.