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Maintain relationships with existing customers, and help establish you as an authoritative source of useful information in the industry. In this article we will deal with the    elements that make B  B email marketing successful: Contacts Reports Authors Customization Call to action As absurd as it may seem, some traditional outbound methods, such as B  B email marketing, can also prove extremely effective from an inbound perspective , even if this methodology is based precisely on the contrast to "disturbing" marketing. In this case, it is essential for the success of campaigns to abandon bad.

Habits such as purchasing contact lists and sending emails without any criteria to unknown recipients. If you wedding photo editing service want to learn more about the topic, you can read our post on the dos and don'ts of B  B email marketing, here . Having made this necessary premise, let's start with the elements that make up an effective email marketing strategy.   : Updated and checked contact list First of all, the mailing list containing all the company's contacts must be carefully checked and updated. Sending messages to old, inactive email addresses or to totally uninterested people will bring you nothing but problems: a high bounce rate and old contacts who will unsubscribe or report the emails as spam.



Take the time to clean your list and the results will be seen for a long time to come.   : Complete results reports If you recently sent an email to all your contacts, but you don't know how to analyze the results, you might have a big problem. To improve your B  B email marketing campaigns, you need to be able to measure their performance: fortunately for you, most platforms offer you a series of reports that include message opening rate, bounce rate and reporting as spam and the number of clicks received.