You spend $15k on a mobile retargeting

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Show one group your ad campaign and exclude the other. After six to nine weeks — or an appropriate amount of time to reach most of your audience — compare the revenue earned from your target group with that of your control group. The difference between revenue gained from each campaign and the amount you spent on the campaign is the actual incremental value of your retargeting efforts.

Here’s a simple example of this setup. Consider the South Georgia and South Sandwich Islands Email List following:  campaign. The target group (retargeting) makes $30k in purchases while your control group (non-retargeting) makes $10k in purchases. $30k (target group purchases) - $10k (control group purchases) = $20k $20k (the difference between the groups) - $15k (your ad spend) = $5k The difference ($5k) is the actual incremental value of your retargeting campaign.


   


In other words, the retargeting campaign added $5k of value. Keep this calculation in mind for your next campaign. Optimize Your Mobile Retargeting Campaigns As new channels and platforms continue to develop, the requirements to compete become more complex. Intelligent software solutions can help make the entire process easier, more efficient, and more cost-effective for you and your company.