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Creating traffic campaigns for e-commerce. In this article, we will talk about traffic campaigns for e-commerce and how we use strategies to attract new customers and consequently close new sales. We will start by talking a little about online consumer behavior.
E-commerce customers are not loyal to specific brands or stores. They are looking for experience, quality, and always look for places that offer more benefits than their competitors.
Furthermore, when you buy from a physical store, salespeople usually provide you rcs data portugal all the information about the product. In e-commerce, you can browse through several products and choose the best one for you.
Driven by the pandemic, people are looking to buy online, as the benefits are greater and it is possible to know whether a product is of good quality through the testimonials of other consumers.
Thinking about a hypothetical scenario of an established brand that does not yet have a strong online presence, we need to understand a few concepts. First, we will talk about reach, which is the number of people who viewed our materials. For example, if the ad reached a thousand people, it means that a thousand different people were impacted by it.
Impressions are the number of times an ad was displayed. So, our ad reached a thousand people and had two thousand impressions, which means that each person viewed the ad twice. So, it is common and normal that the number of impressions will always be greater than the reach of your traffic campaigns.
Clicks represent the number of people who actually clicked on the ad. So, a thousand people were reached and the ad appeared two thousand times. If the ads were clicked 150 (one hundred and fifty) times, then the number of clicks, actions, and results will usually always be lower than the number of people reached and the number of printed ads.
CTR is an acronym in the world of paid traffic, which stands for click-to-rate. It represents the percentage between people who see your ad and the number of people who perform an action. Therefore, the higher your CTR rate, the more relevant your ad is to the audience being impacted. In this way, it is the percentage of people who clicked on the ad divided by the people who viewed the ad.
Understanding Paid Traffic Strategies for E-commerce
When we talk about average ticket strategy, we need to understand how the sales funnel works, because we will start our strategy from the bottom up, that is, if our average ticket is R$ 150.00 and the goal is R$ 45,000, we need to close 300 orders/month, which is equivalent to 1% of the conversion.
To close 300 orders/month, you need to close 3,000 carts, which is equivalent to 10% of the conversion. Therefore, for all your effort to be worthwhile, in addition to the resources invested, you need to achieve these numbers.
Following the sales funnel path, to reach the values mentioned above, it is necessary to have 30,000 clicks, which will represent a 2% CTR (Click-Through Rate) and to achieve this, it is necessary to reach 1,500,000 people, with the CPC (Cost Per Click) at 0.30 cents. Therefore, this strategy will cost R$10,000.
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發表於 2025-3-6 17:58:00