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The brand has changed and all previous brands cannot be cleared Traffic If non-branded terms are seeing the biggest drop in traffic, this could indicate: Your recent optimization changes have negatively impacted user engagement signals, such as app crashes or app reviews have gotten worse than your competitors are doing better have optimized their app and or provided a better user experience (especially relevant if the majority of the app's traffic comes from a small set of keywords.

Your app has been affected by an algorithm update If both branded and non-branded keywords C Level Contact List The words have seen the largest drop in visits, which may indicate that: You are violating the policy on promoting your app. There are external factors at play Getting your app's data To get your app's data, log in to your Admin Center account. Provides a wealth of data on app performance, especially useful insights into user engagement metrics that influence app store rankings (more on this later.



However, keyword specific data will be limited. The admin center will show the most downloads for your app, but most keyword visits are likely to be uncategorized: medium and long-tail keywords that generate downloads, but not enough downloads to Displayed as isolated keywords. These keywords will be classified as Other . Your chart might look like this. Repeat the same process for brand terms. Above: A graph of customer non-branded store app traffic.