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The new Ps of the marketing mix The ps of marketing are fundamental , but like everything, life evolves and so does marketing. Now new elements have emerged that you must also take into account if you want to be a competitive brand in the medium and long term. 1. People You can't think about selling if you don't first know exactly who your ideal client is. It is important to remember that this is a human being with needs, fears and desires, so that is where you should focus. In this sense, the best thing you can do is collect as much information as possible. A good strategy can be content marketing along with a landing page that attracts traffic that leaves their data on specific leads.
2. Process Are customers the most important in any company? It may be, we phone numbers data do not discuss it, but we cannot leave aside the members of the organization either. In this item it is essential that you take a look at the internal work processes, from the reception of the visitor to the programs used to optimize the campaigns. This way you will know what is good and what needs to be improved to offer a fresh product to the customer. 3. Presence It refers to the user's perception of those elements that are palpable in the company. Some of these elements are: Facilities. Product. Packaging. Employee attitude. 4.
Productivity be competitive in the 21st century. The better the perception of the service you provide to the customer, the greater the likelihood of obtaining loyal customers in the medium and long term. So now you know, focus on analyzing the company's internal processes to know how you can improve delivery times, customer service and after-sales service, elements that are key in any successful company. the new ps of the marketing mix With these 8 ps, both old and new, you will be able to meet the objectives you set for yourself with your marketing campaign. The truth is that none of the marketing strategies and concepts should be discarded at first glance.
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發表於 2024-2-19 14:04:23