For those considering establishing

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Why companies use owned media Inbound marketing is needed Outbound marketing has become less effective 8 benefits of owned media No advertising costs Content can be mass-produced Deliver accurate information in your own words Can develop potential customers into actual customers Capable of acquiring potential customers (leads) Enhance your company's brand power Increase the loyalty of existing customers Content is accumulated as an asset Four disadvantages of owned media Operation management takes resources It takes time to take effect Difficult without blog management know-how Poor quality articles can have the opposite effect.


Easy to create and update articles Abundant themes (design templates) Designed with SEO in mind summary a homepage Owned media is media that your company sends out. Owned media, in a broad sense, refers to all media that a company sends out. For example: Owned media in a broad sense blog SNS movie Publication Pamphlets etc. However, in a narrow sense, it refers to "in-house blog." Owned media in a narrow sense blog In this article, we will explain owned media in Find Your Mobile Number List he narrow  nse of the term, which is your company's blog. Purpose of owned media The purpose of owned media can be broadly divided into two: Purpose of owned media Increase contact opportunities with users Help users understand your product or service Increase contact opportunities with users.





Some articles may even appear at the top of search results. Articles that are ranked higher will have more exposure, so more users will access your own media. Process until owned media contacts users As a result, more users will become aware of your company through your own media and homepage. The measures taken to rank high on search engines are called "SEO (Search Engine Optimization)." If you understand SEO, it will be easier to create owned media, so please refer to the following articles as well. Related article What is SEO measures? 6 points that beginners should keep in mind when creating a website Help users understand your product or service Owned media is suitable for helping users understand your company's products and services.