Evidence of this is that if you create a sponsored ad on Facebook

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It also presents you with new ideas regarding customers who are less likely to benefit and how to promote your product to them as well, and from here we can touch on the next concept, which is targeting. 2. Targeting After dividing customers into groups, you will find the target group, which is the group that will benefit most from your product, and which will be the cornerstone upon which you will build the marketing plan and the basis of the promotion process.

You will find a box called More demographics, that is, the characteristics Chinese Europe Phone Number List of the target demographic. Through which you can target a specific segment of customers by choosing the target age, location, gender, work, financial condition, activities that customers are interested in, and other classifications. So we can conclude that targeting a specific category makes your marketing plan easier and the promotion process more fruitful. Read also: How to determine the target audience (in practical steps) . 3. Positioning It is about finding a place in the market where you want your product to have a place, and also knowing the competitors and studying their current position in the market. This is done through various statistics and knowledge of their marketing methods in order to create new ideas.




In order to get a good position at the beginning of launching your product, your marketing plan must have two main axes: A) Specialization The more specialized the product or service you offer is to provide a specific purpose, the target group will be small and specific, but a guaranteed group of customers. Through this small category of customers, you can move in the future to a wider circle of categories and customers, of course after the success and fame of your product in the market. An example of this is the expensive car market, which specializes in providing luxury, and therefore targets businessmen, the wealthy, and lovers of luxury. B) Differentiation Here you will ask yourself a question, why will the customer choose my product.