Origin of Business Model Canvas

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Here you should talk about production, problem solving and the platform you need to use. Key resources () For the business model to work, a series of physical and material resources are needed, such as patents or copyrights, in addition to human and financial resources. In this section you must detail what you need to develop your proposal, relationship with the client and channel. Key partners () What are your strategic alliances going to be to develop your business model? Your partners and suppliers must be present at this point, something essential for the project to be viable and for you to value its growth potential.


Cost structures () Define the most important costs of your key ID Number List activities and resources. It is important that you keep in mind options such as lowering the price of the product and automating production or working on creating value for the consumer when costs need to be adjusted. To talk about the origins of the Business Model Canvas we have to go back to , when marketing expert Alexander Osterwalder presented his doctoral thesis on Business Model Ontology , a study on business models that includes terms , concepts, research and even case studies that led to the prototyping of the Business Model Modeling Language (BML) tool, completely based on the XML language.





What is the Canvas Model and real Canvas examples - image Its potential was the first step of a method that was published in in the book titled 'Business Model Generation', which detailed a clear way to make precise descriptions of business models in strategic management templates to which Today we know it as the Canvas Model . This tool has helped thousands of companies to easily and visually describe their business model through nine sections.