Internal links help create a logical and hierarchical

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We call external links pointing from other sites to your site backlinks. See my posts on link building techniques if you’re interested in also optimizing the external links pointing to your site. Why are Internal Links Important? You should care about the internal links on your site because they’re pretty valuable to your SEO. As advanced as the Google algorithm is–and how demanding their core updates can be–there are still fundamentals that, once optimized, will give you an immediate boost in topical authority, and subsequently, rankings and traffic. Internal linking is one of them. Types of Internal Linking There’s only two types: navigational, and contextual.

The first are the links you see in headers, footers, and any other navigational bar or menu on a website. The second are in-text links, which point users from one page to another. This kind of link includes anchor links in your articles, a related posts section, and any CY Lists other relevantly linked URLs. How Internal Links Improve The Topical Authority of Your Website By using internal links effectively, you can improve the topical authority of your site in the following ways: structure within your website. By linking to related pages and topics, you show search engines that your site has extensive coverage of a specific subject.





This organization improves user experience and makes it easier for search engines to understand the context and relevance of your content. Internal links allow search engine crawlers to discover and index your content. If search engines find internal links when crawling your website, they can follow those links to access and index additional pages. This helps search engines understand the depth and breadth of your content, resulting in better visibility in the search results. Internal linking allows you to distribute the authority of the highest-ranking pages to other pages on your site. When you link to a page that needs a boost in visibility from a page with high authority, you are giving some of that authority to the linked page.