Over of users are male which

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Means that their audiences are also mostly males. That means that advertisers who market products to a primarily male audience might have an easier time on Twitch, but there is still a smaller audience of females that can be marketed towards. % of Viewers are Between the Ages of and There might be a misconception among brands and marketers that the majority of viewers for Twitch streams are children, but the real Twitch statistics say otherwise. Over half of the user base of Twitch are adults between the ages of and.

That means that brands who want to market to young adults have a significant advantage by using Twitch as a social media marketing platform. % of Streams are in English While Twitch does have a global audience and user base, the ICTP Conference 2017 majority of streaming is done in English. Part of this has to do with the platform’s popularity in the United States, so even streamers in non-English speaking countries will still stream in English to get a wider audience and attract more viewers.



It also has to do with the peak streaming times occurring at PM Eastern Time, making it much more active in the United States during those periods. Twitch Generated $ Billion in Revenue in Twitch has rapidly grown in the past few years in terms of revenue. While it used to survive off of donations, investments, and fundraising programs, Twitch now takes in over billion dollars in revenue each year. That makes it a highly respected business model that uses subscriptions and tier packages to earn money and support creators.